Physician oversight
Our Chief Medical Officer sets the standard for every product and protocol we carry.
Meet our experts
The experts behind LIFE Market.
Who stands behind your care matters. Every product and protocol on LIFE Market is held to a standard set by a practicing physician and a researcher who has spent two decades testing what actually works.
Co-Founder · Chief Medical Officer
Dr. Matt Cook
MD · Founder, BioReset Medical
A pioneer in regenerative and precision medicine, Dr. Cook has spent two decades practicing medicine that reads the whole biological picture rather than chasing symptoms.
The clinical framework he developed, connecting lab biomarkers, wearable physiology, peptide therapy, and nutrition, is the foundation behind LIFE OS. He sets the standard for what is allowed on the platform and what is not.
- Two decadesin regenerative and precision medicine
- BioReset MedicalFounder of his clinical practice
- Clinical frameworkLabs, wearables, peptides, and nutrition in one approach
- Platform standardsDecides what is allowed on LIFE Market
I set the standard for what’s allowed on this platform. If I wouldn’t offer it to my own patients, it isn’t here.Dr. Matt Cook
Co-Founder
Ben Greenfield
New York Times bestselling author · 17 books
One of the most trusted voices in applied bioscience and human performance. For two decades Ben has coached professional athletes, advised executives, and published one of the most complete bodies of work in health optimization.
He has run the protocols, worn the devices, and shared the results openly for longer than this category has existed, and he holds LIFE Market to what actually works rather than what demos well.
- NYT bestselling authorBoundless and Beyond Training
- Boundless Life podcastHost
- KionCo-founder
- Two decadesin applied human performance
It’s time to stop wasting time and guessing. I wanted the one-stop-shop store I, my family and my friends could quickly and confidently use for all our personal health needs. LIFE Market is it.Ben Greenfield
Our standards
How we choose what we offer.
Clinical decisions belong to clinicians. Nothing reaches the shelf unless it meets the bar our founders set, and nothing is prescribed without a licensed provider’s review.
Licensed providers
Prescriptions are reviewed by licensed physicians (MDs and DOs) through our telehealth partner. A licensed provider decides if treatment is right for you.
US pharmacy partners
Compounded prescriptions are prepared and dispensed by licensed US pharmacy partners.
One transparent price
You see the price before you start. No hidden fees, and prescribers are never paid per prescription.
Our medical network
Real physicians. Real review.
Online visits are with independent, licensed physicians (MDs and DOs) through our telehealth partner, MDI. They review your health history and decide whether treatment is appropriate. If it isn’t, you won’t be prescribed.
- 01Share your health historyA short online assessment, on your schedule.
- 02A licensed physician reviewsAn MD or DO decides if treatment is right for you.
- 03Delivered from a US pharmacyIf prescribed, dispensed by a licensed pharmacy partner.
Get started
Care guided by people who hold the standard.
Start with a short online consultation. A licensed provider decides if treatment is right for you.
Prescription products require an online visit with a licensed provider. Read our FAQ or our compliance information.